Project background: FUTURE MEMORIES AND RE-INNOVATION
The central theme of Make More 2016 is an exploration of the relationship between innovation and tradition.
What would appear at first glance to be an oxymoron is, in effect, the fundamental basis for true innovation, which stems from a radical negation or from an equally radical transformation of an existing reality.
From this standpoint, words such as re-utilise, re-member and re-new acquire a fresh meaning, both cultural and social and, more significantly, they become fundamental in terms of contemporary design.
Aside from the simple play on words, the prefix "RE" can open up new approaches to a re-examination of the kitchen, both as a room and in each of its specific areas, as well as the various functions and daily rites which take place there, by looking at the accessories and furniture which perform multiple functions and represent an intelligent and sustainable evolution of the kitchen:
• Re-interpret objects and accessories from the past and adapt them to the immediate future;
• Re-utilise objects and accessories in a contemporary setting
• Re-new existing forms and functions using the latest technologies and materials.
On the basis of this scenario, each of the projects should develop one of more of the following themes:
• Re-qualify the traditional functions and all the objects associated with them; this means re-vamping the traditional solutions to adapt them to modern-day living and to the immediate future, in which technology will without doubt play a key role.
• Re-design the objects, utensils and accessories used to work in the kitchen, so that space can be used in different ways and at different times, as well as objects which are necessary in the kitchen but not used for cooking and which bring an intangible, emotive and cultural value to the way in which they are used.
• Re-create more modern versions of objects, utensils and accessories, re-designing these memories from another era to meet the tastes of the younger generation and the new forms of formal and less formal cohabitation that are becoming increasingly widespread.
• Re-discover and re-style objects, utensils and accessories used for a variety of purposes in kitchens around the world, re-designing them in modern versions both as practical utensils and as cult objects which form a part of the international cultural melting-pot.
• Re-position and re-design objects, utensils and accessories, including those from other spheres, in alternative sectors of the market but all used in the kitchen, with the firm conviction that culture and business are functionally interdependent.
• Re-consider and re-assess objects, utensils and accessories from the "product as a system" viewpoint in which services and communication are integral to the project, in particular as regards their intrinsic significance.
Re-spect for the social and natural environment are fundamental prerequisites for any design choice.
Partner Country 2016
One aim of Make More 2016 is to promote collaboration with a partner country in order to develop and consolidate a cultural and creative exchange at an international level. The partner country for this edition is Malta, which is a new creative hub for the entire Mediterranean area, a crossroads of culture and innovation lying at the heart of a phenomenon of growth and development that is unique in Europe. Students, designers and freelance professionals from Malta are therefore invited to participate in the contest, which will dedicate a special award – "Make More 2016 #Malta" – and a special mention.